Everything old is new again - even shaving with a blade. The fastest-growing brand in Proctor & Gamble's Beauty and Grooming Division is Gillette's Art of Shaving, a boutique product line that includes $45 shaving soaps and $150 badger hair brushes (So expensive because plucking hair from a live badger is not for the faint of heart). A P&G spokesman stated, "For a lot of college-age men, there is an element of being a bad ass for shaving with a blade."
Those of us who served in the Army will pass up this opportunity to be a bad ass. We cringe at the memory of shaving with a nicked-up blade that had bounced around our backpack all day either with cold water or no water at all and no soap. The resultant open wounds on our faces then were coated with camo paint which stung or were exposed to tear gas which caused real pain. Then we got to do it all over again the next day. It was an enormous relief to return to the barracks where there was hot water and/or electricity for our electric shavers. It also allowed the scabs extending from our sideburns to our neckline to heal.
Today's college guys may strive for bad ass status with $45 shaving soap and $150 badger hair brushes. I will remain a wimp and shave as seldom as possible and in the most comfortable way.
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