Monday, August 24, 2009

New Coke Redux

"Official Team Jerseys With Your Favorite Player's Name and Number" are popular among young and old, male and female, and, apparently, homonid and canine.

Crowd shots during Phillies or Eagles telecasts show more than half the attendees proudly garbed in team "gear". The fan base for particular players and eras is revealed:

The "tween" and teen female demographic sport "Utley, 28" and "Hamels, 35" jerseys. "Omigod, he's so cute, and that hair!!!"

Fans approaching retirement age wear "old school" "Schmidt, 20" and "Carlton, 32" jerseys. "I've always been a Phillies fan, especially when they were good." There are remarkably few "Hemus, 2" or "Jeltz, 4" jerseys from the 50s and 80s when the Philles were perennial cellar dwellers. (Isn't that a great expression though? It sounds like creature from Hagrid's menagerie. Look out, Hermione, there's a perennial cellar dweller after you!"

"McNabb, 5" jerseys are relatively scarce. "Win us a Super Bowl, and then I'll trade in my Cunningham, 12." Guess what, people? Randall Cunningham didn't win you a Super Bowl either.

I haven't seen them yet, but reports indicate that "NFLShop, the league's merchandising arm, is offering several styles of Michael Vick apparel - including a customizable jersey for dogs."

Did the Texans wear "Santa Ana" jerseys after the Alamo? Did the 7th Cavalry wear "Sitting Bull" jerseys after Little Big Horn? Did Jennifer Aniston wear a "Brad Pitt" jersey post-Angelina? Will Philadelphians dress their dogs in "Vick, 7" jerseys in 2009?

Forgiveness is the most noble of human virtues, but these are the fans who booed Santa Claus at an Eagles game. A "Vick, 7" doggie jersey might be the biggest marketing gaffe since New Coke.

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