Tuesday, August 23, 2011

The King Is Dead

Certain characters freak me out. Clowns, mimes, ventriloquist dummies, and the Burger King "King" head the list. It's easy to avoid clowns, mimes, and ventriloquist acts, but the "King" was ubiquitous in recent Burger King TV ads. This adult with a plastic face wearing white tights and Mary Jane shoes (cute on little girls on Christmas Eve, scary on an August evening in a fast food joint) silently showed up in people's beds, peered through their windows, and surreptitiously slipped money into their pockets. The message was either:

1. Eat at Burger King. We offer great value and return money to your pocket. OR

2. Eat at Burger King and a masked cross-dresser will sneak into your house.

Burger King management wisely decided to scrap the "King" for its Fall, 2011 advertising campaign. Parents breathed a sigh of relief nationwide. We can take our kids to BK, slip that free paper "crown" on their heads and not have to explain that the creepy "King" from the TV commercials will not sneak into their bedroom at night and try to take back the crown.

Now if McDonalds' will only do something about that pesky clown.

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